They say good things come in great packages, I and do so agree. When I buy a store brand product I appreciate that the company has put thought into the package design, like good photography, more than good enough design and good printing at least.
Last week when I was trying to find a specific brand of Italian Panettone and realized it was gone from my grocery store I just went and decided to try the only brand available. The box was very simple but yet conveyed and communicated all I was looking for. To my surprise this one came out delicious, moist, flavorful and with the perfect texture. Never again judge all packages by its cover.