Thursday, October 07, 2010

Iconic New York City Packaging - Duane Reade packs




I am definitely all for a simpler and cleaner package design. That does not mean that it should be plain, white and boring, on the contrary it could be a great challenge to make it even more creative and distinctive.
Look at this Duane Reade packs that used graphic icons inspired in New York City's landscapes and very little colors, yet the impact is big and the results awesome.



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