I think buying a cake mix from the store is pretty straight forward. You combine ingredients and then wait for the yummy results. When I go shopping packaging design is paramount to me. The design has to have the communication points I am looking for including trust, efficiency and promise deliverance. The question is: Do you trust more mainstream brands like Betty Crocker or Pillsbury? or would you go and try private brands like "Baker Josef" from Trader's Joe?...
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