US Companies targeting Hispanics in "Premio Lo Nuestro 2006"

An article about how much more important Hispanics are becoming in businesses today has been posted in the NYTIMES. The article mentions "Wendy's" as one of the companies advertising for Hispanics this year in the very popular "Premio Lo Nuestro" a la música. This show is one of the most watched among Latinos. The theme for the campaign "no a la comida mediocre" (No, to mediocre food) even has its own website.