Bored and waiting in line at IKEA I found myself staring at some product I thought was dog food. To my surprise it was Müesli, a kind of Granola from Sweden. In the packaging design field, there are some styles and cues to specific products. i.e.: laundry detergent, it usually has a burst graphic in the background to communicate active, action, effectiveness. In this case the big serif font, the spoon with grains in it, the color of the food itself, shape of Finax logo, the bag design among others were to me, many cues together that spoke dog food package design style. I think this is a valid observation.
To see an example of what canines eat, click here.
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