I just came across this good site that has Hispanic appeal. "Que Rica Vida". Here you can find recipes, tips, coupons and information about healthy foods for your family and its all in Spanish. The site is owned by General Mills and you can even see your favorite Latino celebrities like Karla Martinez!
Here is an excerpt from Brandweek and the latest new with the renewal partnership with Univision Communications. Just bravo. -HF
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General Mills, Univision Renew 'Rica' Pact
by Stacy Straczynski
In an attempt to extend its Hispanic marketing platform Que Rica Vida (What a Good Life), General Mills announced Tuesday the renewal and expansion of its existing partnership with Univision Communications.
Univision will help promote Que Rica Vida’s new online and mobile elements as well as on-air sponsored vignettes and special cooking presentations.
General Mills will expand its Cocina Hispana, the Hispanic section of Betty Crocker Kitchens, with two new chefs. Chef Doreen Colondres and Cristina Martin del Campo will join existing executive chef Adriana Amione in creating new Hispanic recipes using General Mills products.
The recipes will be presented during the year on Despierta America, Univision’s morning show. Additionally, the chefs will also regularly blog at QueRicaVida.com and help judge La Receta De Mi Cocina, an upcoming online recipe contest.
Univision will also look to expand its resources for viewers. Karla Martinez, co-host of Despierta America... for complete article click here.
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