About Hispanic Packaging Design
What a wonderful contest by Kleenex facial tissues about "Expresa tu Hispanidad"! A contest held last September that invited "[amateur artists in the United Stated to express their Hispanic heritage by creating original works of art.]" The first 3 winners would have their winning works of art printed in boxes of Kleenex facial tissues. (now available in stores).
I have to applaud and say I am delighted with the concept of integrating social media, consumers, brands and products into one project. I think the results are outstanding. Not only you get a unique art expression, but a sentiment, an original flavor, a representation of who we are and a rich culture showpiece that speaks a thousand words.
¡Bravo Kleenex! -HF
For more information click
here
Image: conkleenexexpresatuhispanidad.com
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