On Hispanic Packaging Design - Current Thoughts

I always like to dig in my supermarket for rare or unseen details about in packaging. It is hard to say yet what a specific formula really appeals to this market. So far what I have seen is bilingual packaging and in this regard I see it more everyday in many other categories than packaging. Two years ago I thought, this trend is going to burst in a day. Everybody is going to make its packaging bilingual, but I think making it takes time to digest first and then do.